How Feedpipe Connects Newo AI Agents to Product Catalogs
Newo Partner, NEWO.MY Launches Feedpipe to Connect AI Agents with Online Store Catalogs
Subtitle: A new integration lets the Newo platform answer customer questions using prices, stock status, and specs from the store’s product feed, even for catalogs of 20,000-50,000 products.
AI agents are only as useful as the data behind them. For an online store, that means the agent has to know what’s in stock, what it costs, and what each product’s specs are, and that information changes constantly.
Newo.my, a Newo partner, has built an app called Feedpipe to solve this. It connects a store’s product feed to an AI agent on the Newo platform, so the agent retrieves relevant catalog information to help ground its answers.
How it works
Feedpipe takes the data from a store’s product feed and returns only the relevant information when the AI agent asks for it. The agent uses Function Calling, a tool call that searches for products, rather than loading the entire catalog into every conversation.
This approach is designed for large catalogs, including those with 20,000-50,000 products.
What businesses get
- Fewer errors and hallucinations. The agent pulls product details from the catalog, which reduces invented characteristics, prices, and other inaccuracies. It doesn’t eliminate errors entirely.
- Lower token costs. There’s no need to send the whole catalog with every request.
- Less manual work. Automatic feed updates and automatic data collection in Feedpipe reduce the need for manual catalog maintenance.
Data freshness depends on two stages: how often the store updates its feed, and how often Feedpipe collects that data. Stores can set both to match how often their prices, stock, and assortment change.
Setup at a glance
- Create or reuse a product feed. Use the one you already have, or export one through your CMS or a plugin. It should include names, prices, availability, descriptions, specs, and product links.
- Map your fields. Feedpipe works with these fields: Category, Product, SKU, Status, Price, Description, Link, Image, and Specs (size, color, material, and so on).
- Enable automatic feed updates. Choose a frequency that fits your catalog, and make sure the feed URL is accessible without logging in to your admin panel.
- Add the feed to Feedpipe. Paste the link, run the check, and create your store and account.
- Confirm your email to get your API key. Keep the key secret.
- Click Collect. Feedpipe gathers your products. Check that names, prices, availability, and specs loaded correctly, then set up automatic collection.
- Install and connect the integration in Newo. Follow the step-by-step setup guide.
Pricing note: Feedpipe processes up to 1,000 products free for the first month. Larger catalogs need a plan with a suitable limit.
Test before you launch
Before opening the agent to customers, try a range of real queries, including edge cases:
- Find a product by name or SKU
- Browse a category
- Search within a price range
- Check availability and specs
- Stale stock: change a product’s stock status in the feed and ask about it before the next update and collection cycle runs, to see how the agent handles data that may be out of date
- Feed or API outage: simulate an unavailable feed or API and confirm the agent says it can’t confirm current details instead of guessing
- Missing prices: ask about a product with no price in the feed
- Ambiguous variants: ask about a product that comes in several sizes or colors without specifying one, and check that the agent asks which variant you mean
- Ask for a product that isn’t in the catalog
The missing-data cases matter most. If a product, price, or attribute is missing, or the data can’t be retrieved, the agent should say so rather than make something up. Retrieval reduces errors but doesn’t eliminate them, so keep testing after launch.
Learn more at feedpipe.app.
Ready to build with Newo?
Newo.my is one of many partners expanding what the Newo platform can do for businesses. If you want to launch AI agents under your own brand, build integrations like this one, or offer voice-AI solutions to your clients, we’d love to have you on board.
