AquaFlame Solutions captured $30k–$60k in about two months
A new company with a 40-year family trade behind it, three technicians in the field, and nobody free to pick up the phone. An AI receptionist named Emily now answers every call across Northwest Missouri, 24/7.
About the client
Steven K. set up AquaFlame Solutions as an LLC, branching out from a 40-year family business. The company installs, services and repairs fireplaces, including water-vapor models, as well as pools and hot tubs. With three field technicians and drone-assisted roof and chimney inspections, it covers a 75-mile radius around Savannah, Missouri.
The challenge
Steven had decades of industry experience, but he was building AquaFlame from scratch and handling sales, field work and every call himself. In home services, the first company to pick up wins the job. When he was on a roof or repairing a hot tub, the phone went unanswered and callers moved on.
Spam made it worse. He would ignore a call that looked like junk and later find it had been a real lead. With jobs averaging $2,500 and some running into five figures, a few missed calls a week meant thousands in lost revenue.
Before Newo he had tried three other AI receptionist services, and none of them made it past the trial. Each one was self-service onboarding: automated emails, DIY configuration boxes, and an AI that learned from a generic paragraph. Even the one built for home services could not capture the right details for his trade.
The solution
Steven reached out on a Friday, and Mark from Newo replied within the hour. Mark configured Emily personally with AquaFlame's services, pricing and territory, and on Tuesday Emily went live, screening calls, answering FAQs and qualifying leads.
During business hours, calls ring three times before Emily picks up, so Steven can still take them himself when he is free. Before 9 AM and after hours, Emily handles everything, with an emergency override that patches urgent calls straight through to his phone.
The outcome
In roughly two months live, Emily turned the calls Steven could not take into booked work.
The conversations hold up, too: at least one caller had no idea Emily was AI. Spam gets filtered before it reaches Steven, and every call arrives with the details already captured, so he calls back prepared and no longer has to grab the phone every time it buzzes.
What it does for a home services business
- Time back in the fieldEmily handles intake, so technicians stay on billable work and owners get a short job summary instead of a long live call.
- Spam-free lead flowAI screening weeds out robocalls, so owners only follow up with real customers.
- Hands-on supportNewo's team configures the agent personally and handles updates directly, with no DIY dashboard.
- Complete coverage in the fieldThe agent captures every detail, so the owner calls back fully prepared.