Revolutionizing Cleaning at IFA 2025
At IFA 2025 in Berlin on September 4, 2025, Roborock unveiled a bold new direction under its “Rocking Life, Inside and Out” theme. Traditionally known for its indoor cleaning prowess, the brand expanded its reach with innovative products that now include not just vacuums, but AI Employee-style assistants for both floors and lawns . This expansion marks Roborock’s entry into outdoor automation—enter the Non-Human Workers of lawn care.
Inside: F25 Ultra & H60 Series — Next-level Home Cleaning
Roborock introduced two standout models:
- F25 Ultra: A high-temperature wet/dry vacuum combining 150 °C steam (VaporFlow) and 86 °C hot water (WaveFlow) modes, offering deep sanitization without chemicals—removing up to 99.99% of bacteria and achieving 100% cooking oil cleanup, TÜV SÜD verified . With 22,000 Pa suction, 33 N downward cleaning pressure, a FlatReach 2.0 lay-flat design, dual brushless SlideTech 2.0 motors, anti-tangle JawScrapers, plus smart app features like 30-day detergent dispenser and voice alerts, this AI Employee transforms floor care .
- H60 Series: Roborock’s most powerful stick vacuums, featuring suction from 115 AW to 210 AW (Ultra model). They boast a bendable 90° wand that cleans under furniture as low as 5.6 cm, a five-stage filtration capturing 99.95% of 0.3-micron particles, 9-cyclone dust separation, and green LED dust detection.
These Voice AI Agents simplify household cleaning with robust suction, innovative ergonomics, and smart connectivity.
Outside: Robotic Lawn Mowers — AI Meets Outdoors
In a dramatic pivot, Roborock launched its first-ever robotic lawnmowers—the new RockMow series—bringing Non-Human Workers to the yard:
- RockMow Z1 (Flagship): Built for extremes, with all-wheel drive tackling slopes up to 80%, independent hub and steering motors, suspension for precision, and cuts within 3 cm of walls. Its combination of RTK navigation and vSLAM lets it cover 5,000 m² per day and even mow patterns or text through an app .
- RockMow S1: Mid-range model with AI-powered smart mapping, handles 45% slopes, fits through 0.7-m gaps, and cuts 1,000 m² per day .
- RockNeo Q1: Entry-level mower with AI mapping, 3 cm edge cutting, and a wildlife-friendly mode that avoids nighttime operation, showing environmental awareness in design .
This venture positions Roborock as a contender in the growing outdoor robotics market, leveraging its AI Employee expertise to tackle lawn care.
Why It Matters
The move is significant for several reasons:
- Strategic Expansion: Roborock is evolving into a comprehensive smart-home and yard-life brand—executing its vision of “inside and out” automation .
- Innovative Edge: Unique features like extreme slope navigation, wildlife-friendly modes, and app-driven pattern mowing offer a fresh take on lawn maintenance, moving beyond the limitations of boundary-wire systems and simple obstacle avoidance .
- Market Disruption: With its indoor success and no pricing yet announced, analysts expect Roborock to aggressively challenge established outdoor automation players like Segway, Husqvarna, and Worx, likely with competitive pricing and advanced features .
Key Highlights:
- When & Where: September 4, 2025 — Roborock’s IFA 2025 Berlin showcase.
- Key Products:
- F25 Ultra: Steam + hot-water vacuum; 22,000 Pa; deep sanitization.
- H60 Series: Powerful stick vacs; bendable wand; advanced filtration.
- First Robotic Lawn Mowers:
- RockMow Z1: 80% slopes; 5,000 m²/day; pattern mowing.
- RockMow S1: Medium range; 45% slopes; 1,000 m²/day.
- RockNeo Q1: Wildlife-friendly; everyday maintenance.
- Significance: Marks Roborock’s expansion beyond indoor cleaning into the Non-Human Workers domain of outdoor automation.
- Market Impact: Sets the stage for competition in smart gardening tools with potential cost advantages and strong feature set.
Reference:
