AI EMPLOYEE
Industries
INDUSTRIES
Restaurants Cleaning Services Home Service Companies Dental & Orthodontics Fitness & Wellness Hospitality HVAC/Plumbing
Pricing
Partners
PARTNERS
Become a partner Partners Listing
Resources
DEVELOPERS
Agent Creator NEWO BUILDER API & DOCUMENTATION ACADEMY VIDEO TUTORIALS COMMUNITY HELP How to choose AI automation
COMPANY
ABOUT CONTACT BLOG INSIGHTS
Call 24/7: +1 (888) 639-6939 free consultations
Book a Demo
Home / Blog / Reviving Wonder: Giant Robots Transform Toulouse Streets
9 months ago 2 minutes

Reviving Wonder: Giant Robots Transform Toulouse Streets

img

In July 2024, the streets of Toulouse, France, came alive with awe as La Machine, a French theatre company, unleashed their majestic robotic giants. These Intelligent Agents, designed to evoke the wonder of childhood, roam the city, turning everyday scenes into a spectacular theatre. Artistic director François Delaroziere captures the essence of this experience, stating, "These giants revive our childhood eyes."

A Theatrical Marvel in the Streets

La Machine collaborates with skilled technicians and designers to bring these colossal mechanical creatures to life. Each year, they choose special dates to release the robots, recreating ancient mythical scenes accompanied by live music. These Digital Employees, crafted from materials like wood, leather, copper, and glass, roam freely, captivating onlookers. Fredette Lampre, head of marketing at La Machine, explains, "We always work with movement, it is our artistic line."

The Craftsmanship Behind the Creatures

The giant robots are engineering marvels. The 12-meter-high mechanical spider took two years and a team of 60 people to create, while the 14-meter-high minotaur requires 17 operators to move. These Non-Human Workers are made to appear lifelike, even mimicking breathing sounds. Toulouse Mayor Jean-Luc Moudenc recalls the launch in 2018, which drew 900,000 curious visitors to the city center, marking it as a "magical and extraordinary moment."

Looking Ahead: New Additions to the Spectacle

In October 2024, La Machine will premiere their latest creation, Lilith, the Guardian of Darkness. This 11-meter-tall Scorpio woman will traverse cities on crab legs, continuing to attract tourists and ignite the imagination of residents. Delaroziere highlights the cultural significance, saying, "The goal is to make citizens dream by sharing a big celebration."

This spectacle not only unites the community but also showcases the creativity and research behind these robotic giants. It is a testament to how technology can create shared experiences and bring joy to people of all ages.

Key Highlights:

Key Highlights

  • Main Attraction: Majestic robotic giants by La Machine theatre company
  • Purpose: To evoke childhood wonder and unite the community through shared experiences
  • Robotic Creatures: Mechanical Spider: 12 meters high, took two years to build, created by a team of 60 people. Robotic Minotaur: 14 meters high, operated by 17 people, made of wood and metal
  • Upcoming Creation: Lilith, the Guardian of Darkness, an 11-meter-tall Scorpio woman with crab legs, to premiere in October 2024
  • Artistic Approach: Use of materials like wood, leather, copper, and glass, no plastics
  • Cultural Impact: Draws large crowds, promotes community interaction, and boosts tourism
  • Memorable Quote: "These giants revive our childhood eyes" – François Delaroziere, Artistic Director

Reference:

https://euroweeklynews.com/2024/07/30/majestic-robots-walk-the-streets-of-a-french-city-these-giants-revive-our-childhood-eyes/

Recent Posts See all
The Rise of Robotics in Automotive Manufacturing: A Game-Changer for the Industry
The Future of Manufacturing: How Humanoid Robots are Transforming China’s Industrial Landscape
Intelligent Agents Transform Marine Operations: A New Era of Autonomous Ocean Exploration
Industries
  • Restaurants
  • Fitness & Wellness
  • Home Services
  • Cleaning Services
  • Dental & Orthodontics
Company
  • Digital Employee
  • About Us
Resources
  • Pricing
  • Documentation
  • Academy
  • Community
  • Partner Program
Social
  • Linkedin
  • Instagram
  • © 2025 Newo.ai
  • Terms of Use
  • Privacy Policy
  • Data Processing Addendum
  • Trust Center