Ortho/Dental San Francisco, CA Q1 2025

Image Orthodontics added $401,500 in three months.

A multi-location Bay Area practice was missing nearly a fifth of its incoming calls, with a call center already in place. This is what changed when an AI receptionist took the overflow and the after-hours line.

$401,500Additional revenue directly attributed to the AI receptionist
10,865Calls handled by AI in three months
1,563After-hours calls captured that would otherwise have been missed
19.5%Of incoming calls were being missed before deployment

About the client

Image Orthodontics is a multi-location orthodontic practice in the Bay Area led by Dr. Yan Kalika, DMD, MS, a Harvard-trained orthodontist with over 20 years of experience. As part of Image Specialty Partners, which runs more than 40 clinics, they rank in the top 1% of Invisalign providers nationwide.

Dr. Yan Kalika at the front desk of Image Orthodontics
Dr. Yan Kalika at the Image Orthodontics front desk, the line the agent now covers outside opening hours.

The challenge

Despite having both in-office staff and a call center, Image Orthodontics was missing 19.5% of incoming calls. Every one of those was a prospective patient who might book treatment somewhere else instead, and the practice had no way to recover them after the fact.

The solution

Image Orthodontics put a Newo AI receptionist on the overflow and after-hours calls, giving the line 24/7 coverage without adding headcount to the front desk or the call center.

The outcome

Over Q1 2025, the agent handled the calls the practice had been losing and converted them into booked, attended appointments.

$401,500Additional revenue directly attributed to the AI receptionist
10,865AI-handled calls in three months
1,563After-hours calls captured
323New patients added to the practice
153Completed exams from AI-facilitated appointments
73Patients started treatment after an initial AI interaction

What it does for a practice

  • Revenue recoveryMissed calls become booked appointments instead of lost patients.
  • 24/7 engagementQuestions answered and appointments booked outside opening hours.
  • Staff supportThe team stays with the patients in front of them while the agent takes the overflow.
  • Data-driven insightDetailed analytics on call patterns and conversion.
  • Works with your softwareBooks into the practice management system already in use.
  • Outbound tooAppointment reminders, feedback requests and review follow-up.
“We were skeptical. How could an AI handle our orthodontic patients better than our trained staff? But the numbers don’t lie. In Q1 alone, our AI Receptionist handled 10,865 calls, captured 1,563 after-hours inquiries we would have missed, and directly generated $401,500 in new patient revenue. The ROI speaks for itself.”
Dr. Yan Kalika Dr. Yan KalikaPractice Owner, Image Orthodontics

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