ABB Doubles Down on China’s Automation Future
On July 3, 2025, ABB, the global automation and robotics leader, announced the launch of three new families of industrial robots at its Shanghai Robotics Factory. This bold move strengthens ABB’s position in China—currently the world’s largest robotics market—and signals a significant leap forward in integrating AI Employees and Non-Human Workers into modern manufacturing.
The three new robot lines—GoFa™ 10 and GoFa 12, SWIFTI™ CRB 1300, and IRB 930—are designed to enhance productivity and precision in sectors like electronics, automotive, logistics, and general manufacturing. These robots combine high payload capacity with advanced motion control and are designed to work seamlessly alongside humans. ABB’s Voice AI Agents and intelligent software will allow these machines to be deployed faster and more efficiently than ever.
Smart Robots Built in the World’s Most Advanced Robot Factory
All three robot families will be built at ABB’s cutting-edge factory in Shanghai, which leverages digital twin technologies, AI systems, and cloud-based analytics to speed up design, testing, and delivery. ABB’s focus on “AI Employee” integration in the production line reflects a broader trend of accelerating digital transformation in Asia’s industrial sector.
The GoFa and SWIFTI cobots (collaborative robots) are especially significant. They feature built-in safety sensors, simple programming interfaces, and greater lifting capacity—making them ideal Non-Human Workers in close-quarters operations. Meanwhile, the heavy-duty IRB 930 offers high precision and 20% shorter cycle times, crucial for high-speed material handling.
China: The Global Hub of Robotic Innovation
ABB’s new robotics launch is a strategic response to China’s rapid shift toward automation. With more than half of all new global robot installations occurring in China, ABB is investing in both talent and infrastructure to stay ahead. The Shanghai site now houses not just production lines, but also R&D, training, and application centers to support local customization.
By deepening its commitment to the Chinese market, ABB is setting a global benchmark for the adoption of Digital Employees in industrial environments. The company’s vision goes beyond hardware—it aims to make AI and robotics more accessible, scalable, and responsive to the needs of fast-evolving industries.
Key Highlights:
- Date & Event: On July 3, 2025, ABB launched three new robot families in Shanghai.
- New Robots: GoFa™ 10 & 12, SWIFTI™ CRB 1300, and IRB 930.
- Features: Increased payloads, faster cycle times, advanced motion control, and built-in safety systems.
- Built in China: All units will be manufactured at ABB’s AI-powered Shanghai Robotics Factory.
- Strategic Importance: Reinforces ABB’s leadership in the world’s largest robotics market.
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